Advisory Services


Advisory Services & Founder Coaching

Being a good advisor takes a certain blend of deep skillsets, empathetic mindsets, diverse perspectives, and past learning experiences. After a decade-plus in tech and digital, Kate is taking her war stories, technical knowledge, and global experiences, and sharing them via informal and formal advisory services. If you’re looking for someone to help you grow, remove any blockers, create tangible action plans, practice accountability to, build your network, and share with in a trusted space – Kate can help. She has spent thousands of hours working with founders of all stages – her focus is on early-stage founders of tech startups. She works with both male and female founders. Please check out testimonials below or via



About Kate

Bio: Kate Kendall has created numerous startups and communities. She founded event-discovery guide The Fetch, freelance marketplace CloudPeeps, Atto Accelerator, and Freelance Friday. She co-created The Aussie Founders Network in Silicon Valley, Down Under New York Tech Meetup, Melbourne Silicon Beach, Social Media Melbourne, and the New York Email Marketing Meetup. She has worked with and consulted to Stripe, Niche Media (Marketing, Macworld and Desktop magazines), AVOS (Delicious), The Conversation, Small Giants (Dumbo Feather), Travellerspoint, Adioso (Y Combinator startup), Universal Magazines, The Dempsey Group, and more. She has a Bachelor of Science (Biotechnology/Microbiology) from The University of Melbourne and a Master of Business (Marketing) from RMIT University. Her work has been highlighted in radio, TV, magazines, news articles and more. See press.


Founder Coaching Package

Kate will work with you one-on-one each month in her Founder Coaching Package. The package focuses on accountability and removing any blockers to allow you to scale your business in a manner that’s authentic to your personal journey too. With a combination of video sessions (2 x 60-minute calls/month), well-researched recommendations and follow-up, tailored introductions, and ongoing email-based communication – you’ll get a ton of value. $1000 AUD/month. The first exploratory call is free as we discuss goals and suitability for the package.

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Advisory Board Position

Kate has experience on professional boards of directors, including with the Aussie Founders Network, as well as on both formal and informal advisory boards. She undertook training from the Advisory Board Centre in 2018 and is a member of the Australian Institute of Company Directors. For advisory board positions, she likes to focus on growth-stage companies within the industries of tech and publishing. She is passionate about diversity and inclusivity on boards. Please email through information on the current status of your advisory board and a PD.

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Advice & Informal Mentoring

If you’re not quite at the level to explore ongoing advisory services or coaching, ad hoc sessions with Kate can work well. She is currently booked mentoring female founders at One Roof Coworking Space in Melbourne. However, you can still reserve a time to speak with Kate online via world-class expert advice platform, Kate is the featured homepage expert on and has taken 40+, 5-star rated calls. Book a call using via the link below. It’s easy to create an account and schedule a time using the platform.

Wow, I’ve just finished my call with Kate and I’m very happy. She was honest and gave me some valuable feedback.
— Stefanie dos Santos
Got million dollar answers.
— Fangda Qiu
What a privilege to be able to seek advice from such an experienced, intelligent and passionate entrepreneur. Kate’s long list of experience arms her with all the answers and great advice you need to make progress and overcome your current challenges.
— Alicia Monasso
Kate impresses me with her real-talk, wisdom, and generosity. She offers the kind of life lessons and cautionary tales that only an experienced tech founder like herself could offer.
— Mary Lai
Kate’s advice has been pivotal in determining the strategy for my business this year. Her knowledge and experience in the areas of talent attraction and funding acquisition have directed my focus along the shortest path to achieve these goals. Kate is a supreme virtuoso the arena of entrepreneurship.
— Garry Thomas
Kate gave me some very smart advice to take action immediately.
— Federico Guida
I would recommend Kate to anyone who is looking to get a new insight into their business model or assumptions.
— Ravi Gandhi
Kate was very quick to understand my business and the market I was trying to target. She was straightforward in her assessment of the viability of my business and she helped me deep-dive into a low-cost and easy-to-implement approach that would validate my assumptions.
— Lily Dempster
I loved my session with Kate. Being able to talk to someone who understands and is actually building a business the indie way was such a breath of fresh air from all the noise.
— Ayla Toyokawa
Kate’s consultation was more helpful and frank than any discussion I’ve had to date.
— Kim James

I look forward to doing everything I can to help you on your founder journey. :)